Voice of the CCO: Monte Salsman on the 4th Annual CCO Summit
Monte Salsman, Chief Operating Officer of WinWholesale, shares the characteristics of the CCO Council's 4th Annual CCO Summit that encouraged and excited him the most.
Voice of the CCO: Monte Salsman on the 4th Annual CCO Summit
This is my first Summit – it’s the October 2012 Summit – and I found it to be very valuable. The level of participant was extremely high; the level of knowledge exceeded my expectations and one of the things I thought was very encouraging and helpful was the open dialog.
It was a group of peers who were very talented who, I thought, were also willing to be vulnerable and humble. And so there was not an attempt to sugarcoat everything. I thought there were very realistic war stories about what worked and what did not work.
And I think the thing that excited me the most is – the overall theme for me was – how to bring the voice of the customer closer to the C-suite. There were some very talented and capable people who gave great ideas on how to do that and how to continue to do it with a higher degree of excellence.