Curtis on…the CCO Council’s 4th Annual CCO Summit, Part 2
Curtis N. Bingham, Founder and Executive Director of the Chief Customer Officer Council, announces the dates and location for the 4th Annual CCO Summit and discusses the remaining three out of six innovation topics on the meeting agenda.
Transcript for Curtis on...the CCO Council’s 4th Annual CCO Summit, Part 2
I'm pleased to extend to you a personal invitation to this year's, 4th annual chief customer officer council annual summit. It's being held October 16th through the 17th at Teradata's headquarters, just outside of Atlanta, Georgia. Our theme for this year's summit is customer centric innovation and we're looking deeply at the methods, the models, and the metrics that fuel dramatic growth.
This is a very intimate gathering of the chief executive officers, chief customer officers, CMOs, chief strategy officers from Fortune 20 companies and others from around the world. Attendees at this event are the top executives from some of the world's largest companies, and they're all wresting with the notion of driving customer centricity and challenged to bring their customers into the innovation pipeline and put them right at the top of this pipeline. These are not functionaries. There are no vendors and there are no sales pitches at this event.
Many people are talking about innovation, but our goal is to focus innovation on the customer outcomes; how can we grow revenue, how can we protect our customer base, how can we discover new opportunities that heretofore have been latent and are being missed? There are six big areas that we're going to be talking about within the Council during our dialogs and discussions. Here are three.
We're going to be looking at how do you manage innovation? Innovation is very hard. Some people have said that up to 80% of new products fail in the first six months, even though in-depth customer insight and feedback had been solicited. How do you discover the best ideas? How do you nurture them, prioritize them, incubate them, and successfully launch some of the greatest innovations that have the greatest impact on customers?
The second thing we're going to be looking at is how do you engage more employees in the innovation process? We're going to be talking about a fantastic model where you take bright employees, bring them together, give them some tools and creative license; have them envision the future - the customers' future - and decide to work backwards on how do we figure out what needs to be done in order to make that future not only possible, but make it a reality?
We're also going to be talking about innovation in customer engagement via social media. There's an awful lot of hype that's been going on around social media over the last couple of years. We're going to cut through the hype and look at what exactly does every executive need to know and do in order to effectively lead his or her company in this new realm of social media; to make it effective, to make it useful to customers and to gather this insight and innovate around the customers?
To find out more about the CCO Council Annual Summit, visit the CCO Council website at ccocouncil.org. Attendance is by invitation only. To request your invitation, please contact me directly.