The first CCO was hired in 1999 at Texas Power and Light.
In 2003 there were fewer than 20 people in the world with the obscure title of Chief Customer Officer.
There are now more than 500 officially titled Chief Customer Officers in the world and perhaps hundreds more serving the same role but without the formal title.
Fewer than 35 of the Fortune 500 companies have a CCO
The CCO is responsible for profitably aligning the company's deliverables with strategic customer needs and values.
It is far easier to install a CCO in a smaller company of perhaps less than $100M in revenue, often because the CCO can directly influence all the employees.
The CCO role is the most fragile in the C-suite, with an average tenure of 29.4 months, with some notable exceptions on either side of the average.
It takes at least two years for the CCO's activities to flow through the company and make a significant impact on top and bottom-line results.
Approximately 60% of CCOs are promoted from within and the remainder is hired from the outside.
The CCO has a three-fold mission: 1) increase profitable behavior, 2) increase customer centricity, and 3) drive sustainable growth.
Jasmine Green, Chief Customer Advocate, Nationwide, named 2012 Chief Customer Officer of the Year, Read More
The hallmark of the CCO is the ability to create and drive customer strategy across the company.
The technology sector alone accounts for 26.7% of all CCO employment.