Voice of the CCO: Alan Chow on Two Key Benefits of CCO Council Membership
Alan Chow, CCO of Teradata, explains how the greatest value he derives from CCO Council membership is twofold.
Transcript for Voice of the CCO: Alan Chow on Two Key Benefits of CCO Council Membership
So I think the value that the company gets from participation in the Chief Customer Officer Council is this. There are two sides of it and they’re both important; two factors.
The first factor is obviously, as a chief customer officer, we learn best practices from fellow CCOs in different industries. And every time we go in the meetings, it’s not just the networking. We do walk out with nuggets of information and we do implement one or two things. You do a great job of making sure we think about it; it’s top of our mind when we walk out of here we’re going to do something because you’re going to ask us about it the next time we come back. And that is really valuable because we can go to all kinds of conferences and we’ll all pick up ideas and we never use them. That’s why they’re never, never really productive.
But the CCO Council, one of the things that I learned is that we all go implement something that we learned from the last meeting. And so this best practice; of how other industries and how other businesses are developing this function – people who have done this before and in the past – we can learn from the best and we can take valuable, concrete, executable, measurable results – things – from it.
So that’s one part of it that I think is already good value to go and participate.
The other thing that is interesting: I get a better understanding of their view of how they need to treat their customers. I can bring that knowledge back to the company and help Teradata understand our customers better so that we can better serve them.